Consumers are increasingly purchasing products online as they become more confident in the security of their financial transactions and personal information. This is especially true for low-cost, widely used everyday objects, but what about more expensive, personal items like jewellery? Are customers more likely to purchase jewellery from internet jewellery stores?
Buying jewellery online may be one of the most pleasurable and fulfilling online experiences you’ll ever have, and it’s completely safe and secure, as shown here.
Many individuals are increasingly recognising that purchasing goods (or services) through the internet is not as risky as it formerly was, or was seen to be. A lot of money has been spent building and advertising safe and secure online shop transaction systems, and these businesses are always working and marketing hard to convince customers that they are not going to be ripped off.
Most of us have made our first internet purchase by purchasing something inexpensive that, if it did not meet our expectations, would not be the end of the world; we would not self-destruct as a result of our poor selection. Tablecloths, calculators, sunglasses, and an electric can opener are just a few examples. The item arrived in one condition, and it’s pretty much what you expected – your credit card statement is right, and you’re happy with your first internet buy; it was a pleasant experience.
You are now more confident, and you begin to perform more regular online buying, potentially with businesses / sites that you are familiar with and hence trust. You develop expertise as an online shopper by trying a few different sites and comparing prices and shipping times. You come to trust specific online transaction methods (PayPal, for example), and you understand the importance of the significance of an SSL site (Secure Server Licenced), which provides customers with security assurance. You’re no longer afraid of doing your shopping on the internet – or are you?
You’ve been buying low-cost everyday products up to this point, so there’s no actual financial danger, right?
So, are you ready to purchase more expensive products online, such as a television, a lawnmower, a computer, a bedroom suite, or other stuff? Larger amounts, greater danger – these are not, however, the most important factors deterring consumers from purchasing large-ticket things over the internet; rather, they like to touch, feel, and smell such items before making a decision. Smart purchasers will go to a store or two, make their selection of goods, brand, model, design, and so on, then browse online for the best offer, certain that they have made the right choice and that all that remains is pricing and delivery. Currently, about 10% of customers do so, but this percentage is likely to rise over time as consumer trust in online transaction systems rises, as does consumer acceptance.
So now we’ve arrived to Jewellery. Jewellery may be costly, and it is unquestionably a highly personal object, both of which are solid reasons to avoid purchasing it online. However, the majority of jewellery purchased is costume jewellery, which does not include precious jewels such as diamonds, rubies, sapphires, opals, or other gemstones, therefore the cost is substantially lower and the selection is far broader.
This makes selecting more difficult; yet, when a woman sees a piece of jewellery that sticks out and exclaims, “This is really you,” the purchase often becomes an impulsive buy, and the credit card is readily used. As a result, this identical impulse purchase may and does occur online, just as it does in a jewellery store or department store. Should the credit card be readily handed over? – Are online jewellery retailers as safe and secure as the businesses / sites where you bought that nice tablecloth or that electric can opener?
Online jewellery stores are just as safe and secure as any other online retail store if they satisfy the same standards as other online shopping sites, such as an SSL certified mark and a safe and secure transaction system. The difference is that you’re buying something personal, something you’ll wear, something that shows your personality, so you’ll probably think about it more, not so much about whether it’s safe to buy anything online, but rather about whether you like it or want it.
You are the only one who can make such a decision, just as you are while looking at a fine piece of jewellery in a catalogue, and it is no different.
If you were buying a valuable diamond or other precious stone, you would go through a number of different steps before risking big sums of money on an internet transaction. There has been a lot of negative news regarding precious stone rip-offs through internet commerce, and real jewellers associations all over the world are working hard to clean up the business and restore customer trust, but this negative press should not be used to judge costume jewellery.
The majority, if not all, of the big jewellery firms and chain stores have an internet presence, and their online jewellery stores are well-known and unquestionably safe and secure. The bulk of smaller jewellery shops, even those who provide handmade or handcrafted jewellery, are in the same boat.
Buying jewellery online may be a fantastic experience for a variety of reasons. For starters, the selection is vast, considerably bigger than what you’ll find at a shopping mall or jewellery alley in any city. The entire globe is displaying their jewellery on the internet. You have a far better chance of discovering that one-of-a-kind piece of jewellery that pops out at you and makes you shout, “Yesssssssssssssssssssssssssssssssssssssssssssssssssssssssssss What are the chances that one of your friends will discover and buy the same piece of jewellery that you did? With millions of pieces of jewellery accessible online, what are the possibilities that one of your friends will find and buy the same thing that you did? This is especially true when looking for non-chain jewellery stores or online jewellery stores that offer unique one-of-a-kind handmade pieces at reasonable prices – and that piece could come from anywhere in the world, not just the local jewellery store – you could be wearing a lovely piece of jewellery handmade in the far reaches of the Russian Steppes or a small village in Portugal – anywhere – and that adds even more charm and personal value.
So, yes, buying jewellery online from almost any online jewellery store is secure; just be sure to check the two must-have site requirements listed earlier.
Purchasing jewellery over the internet may be one of the most pleasurable and fulfilling experiences you will ever have.